Gad Saad (CAN)

Gad Saad (/ˈɡæd ˈsæd/; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University. He is known for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a YouTube channel titled "The Saad Truth".

Early life and education[edit]

Saad was born in 1964 in Beirut, Lebanon, to a Jewish family. His family fled in October 1975 to Montreal, Quebec, Canada, to escape the Lebanese Civil War. His older brother, David Saad, is a judoka who competed in the men's lightweight event at the 1976 Summer Olympics on behalf of Lebanon.

He obtained a B.Sc. (mathematics and computer science) and M.B.A. from McGill University, and an M.Sc. and Ph.D. from Cornell University.[6] Saad's doctoral adviser was J. Edward Russo, the mathematical and cognitive psychologist and behavioral decision theorist.

Saad's nephew is Ariel Helwani, an MMA journalist.

Saad is an atheist who describes himself as culturally Jewish.